I saw another rand(om)
post by Fishkin who has written a blog on “What Can SEOs Do That No Other Marketer Can?” A while ago, he ended his note with some vague promise to find
a solution for encrypted ‘not provided’ data on his Whiteboard Tuesday.
To me, this looks so funny that
I could not hold my laughter for sometimes, and then I took a glance through a few
points he has written to justify as if SEOs are the smartest marketers on the
earth, and none else. He wrote, an SEO can do keywords research; do funnel
optimization, auditing a website, link building, blah, blah. Huh….!
In response to his
posting, let me share my observations where other marketers have remarkably
done some awesome works while SEOs are far, very far left behind.
Seth Godin, Tim Ferris,
Mary Kay Ash, Phillip Kotler, Steve Jobs, David Oglive, and many more are some
renowned marketers who are unmatched, beyond our reach to scale up. They have never been SEOs, nor can they
do these. Does this mean that hardcore SEOs can ever scale up to their levels?
How many of these
marketers have left their professions? On the contrary, let me give a few renowned
names who have left SEO profession, and some of them even dislike being there.
Jill Whalen. She does not need an introduction. She has shared her reasons –Why she quit as an SEO. Here is a link in case some of you wants to know why - http://goo.gl/.
She says, “Finally, however, Google put their money where their mouth was with their Panda and Penguin updates.”
Rae
Hoffman - CEO of Sugarrae,
and PushFire, rants against Google’s propaganda in her recent post even though she disagrees on SEO being dead, yet she does not advise
to put all eggs in one basket. She comments “any marketing model where a
business will die should one traffic source be lost is not a model I aspire to
implement.”
This is contrary to her ideal belief what SEOs do to optimize websites
for Google, as the most single objective.
Aaron
Wall - An SEO consultant, book author, blogger, and the founder/owner of SEO
Book, during an interview with SEJ says, “There was a golden window of
opportunity for about a half-decade…and the door is starting to close..”
Eric
Ward - SEL author has sensitized with his post a while back on “11Reasons Link Building Is a Futile”. He suggests creating right content to
naturally draw the links. I don’t think it’s a new advice, as Google has been recommending
this over many years. However, he seems to be against the "SEO way" of building links.
Jonathon Colman-An eminent strategist, writer, and marketer who shared his last post on –Why I’m Leaving SEO. He says "As much as I know that SEOs hold themselves accountable for understanding users and optimizing experiences for them, there’s still an intermediary: a robot."
"And while the best SEOs can provide great experiences for people and robots, I’ve become much more interested in the human side of that equation. And, to be fair, I think you would agree that Google thinks that user experience is pretty important, too."
At time, we all talk about developing quality content, and Google is
coming up with a new
content recommendation system for publishers’ website, Rand Fishkin still thinks that link building, syndication, and earning
social signals are a few things SEO can do but other marketers can’t.
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Image Courtesy: Search Engine Genie |
Can SEO ensure fair
ranking of a website even if SEO professionals do what other marketers can’t? Don’t
say, SEO is not about ranking. If not, then what the fuck SEO is primarily all
about? What If I say, ranking of a website is still possible for brands without having
SEOs working for them!
Let me tell you, those
who build their personality naturally rank on Google. I agree with Rae Hoffman,
“Google does not want to make your site popular but they rank popular websites”.
Questions
Not sure, if you, or any one can answer to the following questions.
Questions
Not sure, if you, or any one can answer to the following questions.
- Can SEOs build trust of a website on Google? If yes, share some real tips, and let us check back with Google if they validate.
- Can SEOs earn some reputation with all set of activities you have described? How do we validate that these set of activities help a website earn reputation?
- Can SEOs think beyond Google? Can SEOs have a fair knowledge of “effective” budget allocation across different marketing channels?
- Do SEOs have a fair knowledge of code, design, and UI? Can SEO have very fair understanding of analytics data?
- Do SEOs have knowledge on how to put eggs in different baskets?
Now, let me ask you a very basic question.
Can you ensure top ranking of a website if you are given sponsorship to promote on Google
using your SEO techniques? Despite the fact that people at Google recognize
you as the most reputed SEO person, can Google rank ‘that website’
high on SERP just because you are optimizing it?
In my view, success of any “dependable marketing model” depends on
various external factors way beyond for SEOs to guess over!
Further, a true marketer is a critical thinker that focuses
on overall marketing and business solutions rather than spending too much time for ‘Google optimization'. Multi- Channel optimization
is a key that adds value in real world than search engine optimization. After
all, SEO is not an end goal.
C’mmon, be a marketer, and leave hyping much about SEO’s can, or marketers can’t do! If Google is not so crazy about SEO technique, then why you are!
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