![]() |
Stop Crying! Buy our Candy, Its NOT FREE! |
The
most predictable catastrophe may yet to come when % of ‘Not Provided’ in Google Analytics increases up to more than 60% or
80%. As of now, its 30%-40%,
which least draws our attention, as we often claim that 80% data in GA is more
than sufficient to analyze visitors’ search patterns. Sounds
good but what if ratio inverses as 80:20?
Reasons for Increasing % of ‘Not
Provided’ in GA
There
are several factors that may give rise to an increasing % of ‘Not Provided” in GA. They are:
1) Burgeoning users on G+, and social media sites
2)
Higher trends for devise based search by users
3)
Growing number of users signing up G+ (Logged in Search).
4)
High adoption rate of Chrome
The way Google promotes and encourages users to
use Chrome on desktops and android devices further verifies the claim that % of missing data in GA will go up.Google
has updated their Chrome browser
and has started sending toolbar searches through their SSL/secure search at
https://www.google.com. I
guess % of ‘Not Provided’ by the end of Dec 2013 would be at least 40%-50%
higher than what we are seeing normally.
Cutroni’s argument “No digital data is perfect. So why people are complaining about
missing keywords in GA” apparently favors Google management for obvious reason. As an analytics advocate at Google, Justin gives all reasons in his defense for
Google. Yes, Justin, “you are right” that missing data “Not Provided” impacts
marketers’ efforts. However, this is not just a simple answer to justify your
argument.
I Agree with Stephane Hamel
![]() |
Stephane Hamel |
Why Should Not Babies Cry?
It’s true that Google never wants to encourage
SEO for a true analysis. That’s why the job of SEO is getting tough these days.
Being a private company, Google has this privilege to do anything they want. It’s like Google gives a chocolate to
a kid, and then takes it away because they bought it, and they want to sell it
to the kid to stop him crying.J This is what Google
did and they do. The most recent example is ‘paid use of Google apps’! Now, tell me why should not 'babies (SMBs)' cry?
Hardly
do I believe that the much awaited launch of Universal Analytics by Google
addresses this issue of missing data in analytics. To my understanding, search
is a function of ‘query’. If Google conceals 80% ‘search queries’, the whole
purpose of using analytics is nullified.
Do You Agree With Conclusion?
Summarizing
my thoughts in agreement with Stephane that concealing search keywords should be actually a profile option rather than
an arbitrary decision on the part of Google? Do you agree?
0 Comments :
Post a Comment