Google recently added one more feature in Webmaster to showcase clicks and impression of keywords for a website that appears on search result page (SERP). If you log onto Google webmaster, you’ll see a snapshot in dashboard, as shown in the screenshot below.
To me, Google somewhere signals a quality website and content that the giant search engine prefers first when it comes to organic ranking. A similar approach Google undertook a few months back when it introduced ‘Site Performance’ measuring loading time of a web page. Now, Google officially confirmed this news and incorporated into ‘algo’ to milk the benefit purely on the ground of enhancing users’ experience. Google officially claims ‘users don’t feel good when a webpage takes time to load for opening.
Google webmaster blog reads ‘Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there.’
However, CTR as one of the measures in ranking a website may be the next step Google will like to incorporate into their ranking algorithm though Google nowhere mentions this fact.
