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Tuesday, July 03, 2007

Social Engine Optimization (SEO)–The New Avatar in Web 2.0 Era

Tuesday, July 03, 2007
SEO abbreviates Search Engine Optimization. But, with the advent of web 2.0 where social search engines are getting popular every day, I think SEO now stands for Social Engine Optimization. Instead of replacing SEO by Social Media Optimization (SMO), I still prefer to call SEO for Social Engine Optimization.
Many beta testing to drive immediate traffic through social networking sites have proven to be positive. Many big organizations in their marketing strategies have already begun focusing on above concept of SEO (Social engine optimization).
To me, social engine optimization may be defined as “syndication of content across social search engines through social networking/ bookmarking sites in compliance with their algorithms.”
I have reservation to use the term ‘SMO’ coined by Rohit Bhargava. Social media optimization can be used in narrow sense targeting only social networking sites. What about social search engines?

Mere making the content travel across social networking sites don’t guarantee a long term results unless the content is extremely good. Faced with this situation, we need to understand the behavior of social search engines, which are simultaneously getting popular with MySpace, Bebo, Flickr, Orkut, Frindster, and many more.

Social Search Engine is based on the combination of machine-generated results and a people-driven search method. Instead of relying solely on a search algorithm, social searches allow people to help each other find the most relevant and useful results.

Google coop, Eurekster, Yahoo (My Web), Sproose, MSN (Live Search) are a few names which are quite popular these days. Besides these, social bookmarking search engines, such as digg, redditt, and furl are moving towards the height of fame.

Targeting social search engines with dedicated marketing approach may help us drive a good traffic, and improve the overall performances of a site.

For this, we not only have to create a good online network with a participatory approach but also understand the algorithms of social search engines. We need to understand the anthropology of users with respect to the behavior of social search engines.


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