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Thursday, July 12, 2007

Increase Conversion Rate Through Google’s Web Analyzer

Thursday, July 12, 2007
Is CTR of your site higher than conversion rate for Google AdWords? Why customers who click immediately navigates away, and thereby dashing off your marketing goal you set with Google Adwords?

Despite judicious selection of keyword with positive traffic estimation, only CTR is high but not the conversion rate? What matters for Google is only CTR but what matters for web owner is conversion.

So, what really works better to improve the conversion rate? How do you actually improve the ‘quality score’? Definitely, quality score improves if conversion rate is high within the best estimated budget you have set.

Don’t worry!

If you want to improve your conversion rate, Google for the first time offers a new tool ‘Web Optimizer’, follow up the easy guidelines, and implement in your pay per click program. You can also watch the video tutorial of Google’s Web Optimizer, and learn the secret of increasing conversion rate.


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