|Image Courtesy: Atlas International|
The above concentric circles show a 360º approach that is comprised of 10 different angles (dimensions) to look through while performing a competitive benchmark analysis. Each of these dimensions may help you understand the top competitors’ strength, weakness, threats, and opportunities.
360 Degree CBA Checklists
1) Web Infrastructure Analysis
Hint: The figure 1.0 shows how to compile the checklist in spreadsheet (Create a Tab 1: WA) with the competitors along the top, and criteria down the side.
Please, remember each of the listed items is a separate area of study. For example, you need to check the standard checklist of usability (references provided below) before assigning ‘Excellent, Good, Average, and Poor to any competitor site that you have benchmarked.
(4) Physical Location