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Monday, May 16, 2011

SEO/SEM Job Opportunity & Average Salary in India –Observed Data

Monday, May 16, 2011
Jakob Nielsen, the web usability expert
I’ve always pondered over the job market for SEO/SEM professionals in India. There has not been any single survey ever done on this to provide an idea to people associated with this industry. Based on my experience and preliminary web study, I have attempted to provide unverified data. While the accuracy of the data is questionable but they represent some facts that might help us take a sensible decision with respect to SEO/SEM jobs in India.    

Fig (1.0)

The above graph represents the average salary of SEO/SEM professionals. The average salary of SEO ranges from 2.5 to 9.5 Lakh depending on the years of experience. I have also observed that the job opportunity for these professionals abounds especially for 0-2 years and 3-4 years of experience. After 5-7 years experience, the job opportunity for SEO/SEM professioanls falls by 30% while the job opportunity for 8-10 years of SEO/SEM experienced professionals falls by 50%. See graph below.
Fig (1.1)


The graph shows a jump of 20% job opportunity for SEO/SEM professional with 3-4 years of experience is greater than 0-2 years of experienced professionals. After this, a rapid fall in job opportunities for people with higher experience in this field. The % gap will be higher that shows lower job opportunities for people with 8 years + experience.


Compared to CTC, the % job opportunity for experienced professionals falls greater than the % increment in CTC. Given the fact that % CTC increase is lesser than % of increase in experience, it would be interesting to know which cities in India pay you off more to relocate for SEO/SEM jobs.



Table 1.0
Based on my preliminary study, I have observed that Mumbai tops the job opportunity for SEO/SEM professionals followed by Delhi, Bangalore, Chennai, Pune, Ahmadabad, Hyderabad and many others. Delhi & NCR, as shown in lower column of this table, is due to low CTC and poor compensation being paid to these professionals  compared to other cities including Mumbai, Bangalore and Chennai where the job opportunities for SEO/SEM is GREAT.    

If you see Google Insights, you’ll find Delhi tops for SEO jobs followed by Maharashtra. To my knowledge, SEO/SEM job opportunity in Delhi is as great as Maharashtra but the ‘search for SEO jobs’ in Delhi & NCR is higher than Mumbai. See the search trends in Google Insights.

















Where to Relocate?
The following graph can help you take decision for taking up job offers in India cities.

Assumptions –
·         You must think that you should get decent CTC, at least average as per standard
·         You must be ready to relocate
·         You must see cost of living 

See the graph
Fig (1.0)
This graph represents the above table. Bhubaneswar is at the bottom next to Kolkata both in terms of CTC and job opportunities. As you move from Mumbai down to other cities, the job opportunities as well as salary for SEO/SEM professionals become lesser. Delhi is a just an exception because the city has plenty of job opportunities but CTC being paid to these professionals is low just above Kolkata and Bhubaneswar.

The graph also helps an SEO/SEM professional relocate a city for a job. For example, if a job offer is made for Mumbai and for Hyderabad, you’ll definitely opt for Mumbai as far as CTC and job opportunities are concerned. If you look other factors beyond these two and opt for Hyderabad, you’ll have to settle with lower CTC and lesser number of job opportunities. In that case, the decision is purely yours.
But after 8 years in SEO/SEM industry, things become very tough to live in Hyderabad or Kolkata or any other lower zones unless you further jump to another company as a project manager. 

I welcome your feedback on my observations! 

22 Comments :

  1. Very detailed and helpful. Are you in this field too? How do you think an SEo with abt 2 yrs exp can grow as a digital marketeer?

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  2. very good article ,really it is very informative post.

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  3. Ok..i am giving up this profession..only way for experts is to have their own setup...Work and Earn..SEO..life Good bye...do something on your own

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  4. Well this data is certainly true to every extent but with the change in market competition and Google updates, the figures mentioned here tend to change from time to time.

    SEO Training In Jaipur

    ReplyDelete
  5. Really this blogs is informative to those who wants to start their career in SEO/SEM BUT HAVE SOME DOUBTS regarding salary .i think the doubts is clear now.if anyone wants to build his/her career in SEO/SEM we provide the education courses of SEO/SEM.visit at SEO/SEM

    ReplyDelete
    Replies
    1. Very detailed and helpful. Are you in this field too? How do you think an SEo with abt 2 yrs exp can grow as a digital marketeer? Seo is very -2 nice things and okkkkk i am giving up his profession only way for expert is to have their own setup .... work and earn Seo life ........

      Delete
  6. Hey its really nice to see this kind of analysis. Good work mate.

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  7. Nice Post Showing Good Information about average salary in Search Engine Optimization according to experience.Buy house in Uttarpradesh.

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  8. Thanks for giving this information. your blog is good and I got so much knowledge thank you Seo Training in Hyderabad

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  9. Wow..So helpful, i came to dubai for Online marketing job... and Advice not to come here, Here only accountants and Labours could survive.. :) seriously...

    Coming back to mumbai

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  10. Hats off to your Observation sir. But, can u please update this post as it was posted by u on mid of 2011, because the things has changed a lot and as per that there is a high increase in the competition of several MNCs which has increased the job opportunities and a good CTC for the SEOs . So i would be glad if you can do this and help me to know which area of INDIA can be good opportunity place in SEO.

    Thanks... :-)

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  11. hi good case study but if you learn only seo the package will be same as mentioned above graph which is very low but seo is the first step to enter digital marketing...its very huge learn SEM,SMM,SMO,SSO,Email Marketing,facebook ads, and many more tools like omniture,radian6 and work as a digital marketing manager to get very high packages...as the online population is increasing all MNC companies requires digital marketing specialists which is in very much demand at the present and upcoming market....

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  12. This data is good but salary me be varied according to the perfection also, I know some peoples who have higher salary in small cities like Agra also because of their great seo skills. Thanks.

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  13. I Have a 9 Month Experience in Seo So How Much Salary I Excepted

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  14. Nice and informative post. Anybody who is willing to take smo classes in jaipur may check this website out.

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  15. Nice article ! this blogs is informative to those who wants to start their career in SEO/SEM but have some doubts regarding salary.Today, SEO has become very important in the field of marketing. Your salaries varies according to perfection. You have to work hard extremely in this field if you want to be in this field. Moreover, if you if you own a business then it has become necessary that you should need to consider SEO firm. A good firm can help you see exactly how increased rankings can help generate more revenue for your business.An SEO company will show you how your site’s ranking is increasing. They’ll do this by sending you periodic reports. For reliable SEO service you can check this website out which might helpful for you.http://www.technocrab.com/seo-company-bangalore.html

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  16. Many thanks pertaining to expressing precious information. I in fact appreciated studying this kind of submitting. Thank you. You can also find the details on digital marketing Buckinghamshire, digital marketing Oxfordshire, magento development Buckinghamshire, magento development Oxfordshire

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  17. Well this data is certainly true to every extent but with the change in market competition and Google updates, the figures mentioned here tend to change from time to time.

    ReplyDelete
  18. How much salary we can earn after 3 year experience in SEO @ bangalore? why the seo salary less than compare to others. mine is 21 k currently.

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  19. Can you please confirm why there is opportunities decreased after having 8+years of experience?
    And if it is so then what is the chance of that expert in industry? What he will do after that?
    Will Appreciate any reply.

    ReplyDelete
  20. Excellent post! I must thank you for this informative read. I hope you will post again soon.

    SEO Company in Jaipur

    ReplyDelete

 
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