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Wednesday, February 16, 2011

SEO Guys, Wear Your Hats Carefully! Hats Off to Google 2.0

Wednesday, February 16, 2011
Wear Your Hats Carefully
Content is king but the so-called king that ruled for a long to please Google more than users may no longer exist. The way people of Egypt ousted Mubarak, Google by delegating ‘Power’ to users may soon oust the ‘Bad King’. And the established regime of eHow, Demand Media, AOL's Yahoo's Associated Content and others appear to be at stake. Also, the danger looms large over their SEO firms and writers.

Enough is Enough
With Chrome’s ext of personal blocklist, Google wants to kill two birds with a single stone. On one hand, the search giant delegates the power to users to block any site they want. When you choose to block or unblock a pattern, the extension will also transmit to Google the URL of the web page on which the blocked or unblocked search results are displayed. On the other hand, it does not want to displease large advertisers and their networks directly for moolah factor.  

Based on users’ experience, the site’s result on Google will appear over a period of time. Upon the receipts of various complains and the criticism made by Jeff Atwood and the team at Stack Overflow, Matt Cutts officially announced a change in Google’s algorithm with main objective to punish content farms.

I always hear about the so-called SEO copywriting techniques. I’m perplexed, as there is no such profession but many farms or SEO agencies hire dedicated professionals to write smartly to please both users and Google alike. This practice is in vogue and pursued even in larger organizations, for manipulated ranking on Google because clients' results on top of SERP matter for their thriving SEO business models.

The paradigm shift form Google 1.0 to Google 2.0 is taking place to keep users’ satisfied and happy. The evolving concept of Micro format, new capability of CMS, declining importance of Alt Tags, Meta tags, link exchange etc give enough signals for a fast transition of Google as a search engine.     

Google 1.0 was for Black Hats but Google 2.0 is for White Hats. So, SEO guys, wear your hats carefully, hats off to Google!       

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