|Alt Tag Not Required|
For last couple of days, I had been observing if Alt Tags were of any use for images on website from SEO perspective? As an SEO by profession, until now, I knew the importance of Alt Tags. Further confirming this, Matt Cutts also discussed the importance of Alt Tags from Google perspective sometimes back. After observing and analyzing the latest CMS of blogger ,reading a few comments in the forum and skimming through the currently published specs for HTML 5 at whatwg.org, I hereby sum up with my thoughts that Alt Tag in HTML for image on website no longer seems plausible.
Let’s review the latest blogger CMS. I have uploaded an image in blogger and looked into Alt tag property in HTML, I could not find unlike in older blogger CMS.
|HTML CMS Mode|
If you now review the same CMS in ‘Compose’ mode, it will display property ‘Add Caption’ that appears below the image you upload. This seems more plausible because the visibility of the caption is 100% on all browsers with or without downloaded image. This kind of caption also adds to usability and readability not only for normal users but also for visually challenged users.
Many of us argue that Alt Tag still holds importance from search engine perspective and the new CMS of blogger as an example illustrated above does not verify the claim in toto. To confirm this further, I checked and researched reliable websites such as The Hindu, the Times of India and couple of other sites. Their CMS allows captions below the pictures and also SEO adds the same repeated captions in Alt Tags. I believe, the extra Alt Tag in HTML with this kind of CMS is not necessary. However, SEO firms or persons still advise to add Alt Tags for which they have been taught as a good practice and they have been practicing the same YoY.
I believe, this is not the best practice to add caption one in HTML as Alt Tags and the other as caption below the image. If a CMS has property to add caption, no need to insert Alt Tags in HTML, as blogger does not recommend this nor practice it now.
At time when Matt Cutts confirms that the repetition of keywords in web pages shall be considered as SPAM. To me, Alt Tag in HTML now looks repetitive to gain ranks that no longer remains valid as long as you give a caption to image you upload. This seems more logical from upfront users' perspective.
To sum up, I must say Alt Tags for images do not look promising in a fast changing technology as long as you properly name your images below the one you upload. Any attempt to add extra looks spammy! Am I right Mr. Matt?