Undoubtedly, Google has revolutionized the digital space and reined the world as a giant search engine. Thanks to Larry Page and Sergey Brin, their visionary product succeeded but it needs to be revamped to face off challenges from Zuckerberg. The loopholes in Google’s automated algorithm were maneuvered by company like Demand Media to thrive its business. Now, things look gloomy for a company like Demand Media to survive.
On receipt of tons of complaints, Google is simply acting to target the company like Demand Media as Content Farms or On-Page Spam. This would be a good move if seriously taken by Google after Matt Cutts’ action against link farms that was taken long back.
Today, Larry Page is faced with two-edged problems. One is ‘the pollution’ around Google (Black Hats & manipulation) and the other one is – ‘the challenge’ posed by social media and technological break-through. It would be interesting to see how Larry Page takes on these problems.
The evolving concept of Web 3.0, micro-formats, semantic index, OWL, data aggregations, users’ repository on social sites etc are a few major challenges to block the growth of Google. Nevertheless, Google’s profit is whopping up because users still have no best alternative channel to source information. Slowly, we are finding options, more semantic and useful. Before we turn completely on these channels, Larry Page, as a CEO, has to re-engineer his product to pull back users wandering towards other directions.