Yahoo stock continues to slump. The stock is 18% in 2010 and is 7% above its 52-week low, CNN Money reports. One of the strong reasons behind the plummet is continuous decline in the popularity of Yahoo Portal. The chart compiled by Citi analyst Mark Mahaney published on Business Insider SAI, illustrates the picture very clearly. Check out the graph here – ‘Time Spent on Yahoo Sites Declining’.
Now, Bill Gates’ biggest concern to establish Bing as one of the best alternative to Google is almost soothing down. Bing continues to gain search share and it has reasons to shine. There are many reports around this including ComScore and Liveside reports. According to Hitwise, in June 2010 Bing has experienced triple digit growth in three main categories: Automotive (197%), Shopping (199%), Travel (196%) and 94% in Health since June 2009, when Bing officially launched, Search Engine Land published the report. Yet another report says that Bing users more likely to click on advt compared to Google and Yahoo.
Whether Bing will be a new addition in Oxford Dictionary as a verb synonym for ‘Search’ like Google now, it depends on how successful Bing establishes its leadership by replacing Google in near future.
Best of luck!!