Due to growing participation of people on social sites, marketers are going social way to connect to them. Google seems to be a little nervous due its falling search share. People are spending more time now on social media than on search engine.
On August 02, 2010, Nieslon published a report on its blog saying that Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase). People spend just 3.5% share of time on search while 22.7% on social network sites.
The growing dissatisfaction over the archive results on search engines makes people search information on alternative channels. Now, we have many alternatives including Facebook, Digg, Scribd, eSnips, MySpace, Twitter, and many more.
Google, in order to keep its search share intact, tried recently by adding a number of features but did not savior much.True, the digital world is truly passing through maturity Web 2.0 phase while Google, it seems, is still ‘Archive’ even though it appears to be universal now. It would, however, be interesting to see if social commerce is the future of ecommerce. But the way trends are moving, social ecommerce would become an integrated marketing approach for many brands in near future, I believe.
In gist, It’s high time for many companies to take care of their presence and visibility across various social channels rather than being happy at seeing the manipulated results on Google. It’s time to embrace a new definition of SEO – Social Engine Optimization rather than holding the archive thoughts.
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