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Monday, August 30, 2010

Cisco’s Well Crafted Social Media Strategies

Monday, August 30, 2010
First, it was Dell’s Twitter strategy, now Cisco’s well crafted social media strategies have become an example for online marketing professionals of different verticals to review and study. Cisco, for Aggregated Services Router (ASR) launch, zeroed in on entirely social media to shave $100,000 prior launching the product.

Cisco leveraged the existing social networking sites like Twitter, Facebook, YouTube, Flickr, Secondlife and many other social channels to evangelize ASR prior to launching that created ‘WOM’ effect. Let’s look at the social statistics of Cisco Systems as of August 30, 2010. 


Social Statistics of Cisco Systems
Cisco Twitter - 35,117 followers
Facebook - 86,389 fans
YouTube - 300+ channels, 2,000+ videos, 4 million views
Flickr - 300+ photos, 400,000 views
Blogs - Blogs: 22 external, 475,000 views/quarter
Apart from using these social channels, Cisco has made use of widgets, online forum, content syndications across top directories and many more. The company also used mobile campaigns to reach larger audiences across the globe.
See below the kind of video Cisco created to promote it on YouTube. It will definitely catch your eyeballs and will let you open your eyes where the future of digital technology is moving.


Additional Resources for Reference
Cisco Social Media Guidelines
Cisco Social Media Plan
Cisco Social Media Journey
Cisco Social Media Blog

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