All business including car dealers really need blogs. What's the mian advtanage? How to create a blog for your business? How to optimize to increase not only CTR but also qualified leads?
Here is a whitehat SEO tips for bloggers offered by Matt Cutts from Google on optimizing your Blog.
Note: If you do not already have the basics of blogging down, this video will probably not help.
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Why SEO for Automotive Blogs