Google's Share of the U.S. Internet Search Engine Market Is Up, Yahoo and MSN Down!

Google has increased its share of the U.S. Internet search engine market in October, taking share away from rivals Yahoo and MSN, ComScore reports.

Google has expanded its lead over the competition by gaining 58.5% of all U.S. searches last month, up 1.5 percentage points over September. Yahoo held second position with 22.9 % of the search market, down from 23.7%, while third ranked MSN dropped to 9.7% from 10.3 percent.

Ask Network remained steady at fourth place with 4.7 percent of the U.S. search market in October, while Time Warner Network dropped a tad to 4.2 percent from 4.3 percent a month earlier, ComScore confirmed.

Google has already captured 6.1 billion of the 10.5 billion Internet searches Americans conducted in October 2007, far more than the second position of Yahoo's 2.4 billion.

Leading Search Engines- October 2007

Google:58.5% (+1.5 points)

Yahoo: 22.9% (-0.8 points)

MSN: 9.7 % (-0.6 points)

Ask Networ: 4.7 % (no change)

Time Warner Network: 4.2 % -0.1 points)

Source: ComScore