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Tuesday, May 15, 2007

Why Social Network Marketing?

Tuesday, May 15, 2007

Social networking/ bookmarking sites are getting popular these days. Many online marketing companies have started beta testing to drive immediate traffic through social sites. I too have done some testing for my client related to automobile business, and have found statistics of top referrals in ClickTracks. Below is given the screenshot of ClickTracks:

Visitors

% Visitors

Time on site

Short visits

Avg. pages

www.msnlive.com

www.netscape.com

www.aboutus.org

www.myspace.com

http://ma.gnolia.com

www.orkut.com

www.insiderpages.com

www.digg.com

www.allmyfavorite

www.buzztrader

25

53

12

16

19

23

29

23

15

13

2.1%

41%

0.6%

0.3%

0.4%

0.3%

0.6%

0.8%

0.9%

0.10%

83s

144s

12s

123s

0s

72s

24s

12s

2s

5s

61.5%

41.5%

09.0%

0.0%

100.0%

52.9%

10.0%

100.0%

100.0%

100.0%


2.2

4.6

3.0

3.0

1.0

2.6

4.5

1.0

1.0

1.0


Market Share of Top Social Networking Sites

According to Hitwise, the US market share of Internet traffic to the top 20 social networking sites grew by 11.5 percent from January to February 2007, to account for 6.5 percent of all Internet traffic in February 2007. Perhaps unsurprisingly, MySpace is still the heavyweight in a market made up of featherweights, with an 80% share. Facebook is MySpace's closest challenger with 10% of the market.

Market Share of US Internet Visits to Top 20 Social Networking Sites

February 2007*

Rank

Name

Domain

Market Share

1

MySpace

www.myspace.com

80.74%

2

Facebook

www.facebook.com

10.32%

3

Bebo

www.bebo.com

1.18%

4

BlackPlanet.com

www.blackplanet.com

0.88%

5

Xanga

www.xanga.com

0.87%

6

iMeem

www.imeem.com

0.73%

7

Yahoo! 360

360.yahoo.com

0.72%

8

Classmates

www.classmates.com

0.72%

9

hi5

www.hi5.com

0.69%

10

Tagged

www.tagged.com

0.67%

11

LiveJournal

www.livejournal.com

0.49%

12

Gaiaonline.com

www.gaiaonline.com

0.48%

13

Friendster

www.friendster.com

0.34%

14

Orkut

www.orkut.com

0.26%

15

Live Spaces

spaces.live.com

0.18%

16

HoverSpot

www.hoverspot.com

0.18%

17

Buzznet

www.buzznet.com

0.18%

18

Sconex

www.sconex.com

0.14%

19

MiGente.com

www.migente.com

0.11%

20

myYearbook

www.myyearbook.com

0.11%

Note - data is based on custom category of 20 of the leading social networking websites ranked by market share of visits, which is the percentage of traffic to the site, based on Hitwise sample of 10 million US Internet users. The percentages represent the market share of visits among the websites within the custom category.

Source: Hitwise


Gist: If you are serious about satisfying your client by referring them leads/traffic, combine SEO and SMO strategies.




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