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Thursday, March 22, 2007

Web 2.0: Myth or Reality!

Thursday, March 22, 2007
There are billions of websites competing with each other. If anyone wants to survive ahead of their competitors, they have to keep a good pace with the technological changes. Any website with old rules of web 1.0 business model can’t struggle to survive under new rules of web 2.0.

So, all of us offering online services to various targeted audiences, have to accept the realm of fast changing IT world to capitalize the returns. Relying solely on the old model of online business may nullify our hardcore approach to make our site successful.

There are many sites leveraging web 2.0 to thrive up. You can visit some of them to analyze the growth in Alexa Traffic tool. They are:, indiagram, indianbytes humdigg, newscola, rambhai, indiamarks, uhuroo, and list adding on.

Web 2।0 is a realm of today’s Cyber world। Nielson/NetRatings has issued a study showing that the top 10 social networking sites saw traffic grow 47% over the last year, with MySpace seeing the biggest growth (367% increase) and MSN Spaces (286%) seeing the biggest growth। Furthere data gathered by Hitwise demonstrate the radical growth of a decidedly Web 2।0 socially integrated photo service such as Photobucket diverging from the stagnant market share of a “traditional” online photo site like Kodakgallery.

The Wikipedia’s entry on Web 2।0 is, of course, one of the richest sources of information on the term. MSN’s free online version of the Encarta Encyclopedia, in comparison, doesn’t yet have a Web 2.0 entry. The Geocities vs. MySpace comparison not only demonstrates the commonalities between the Internet of 1996 and 2006, but it also provides a point of departure for understanding the concepts of online presence in the Web 2.0 era. Geocities encouraged us to create our own cities and neighborhoods as points of entry to our personal worlds; MySpace cuts to the chase and enables direct access to the person, as well as access to his or her social world.

Further, there seem to be phenomenal growth of social bookmarking sites, scuh as, digg, reditt, del।icio।us, furl, and list adding on.

A survey was designed by the JISC in October – November 06 and opened on the 1st of December। The survey was closed on the 16th of February 2007. Briefly, we can enumerate the findings of this web 2.0 survey in graph.

The graph (right) shows Overall percentage usage of tools / services across age. View the full report here!

Whether we call the current world 2।0 or world 3.0, there’s no question that the Internet of today will look positively beta to future generations.

Analyzing the current trends, it seems that web 2.0 is coming with lots of promises and expectations. Let’s see how long web 2.0 continues to thrive up!


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